Packaging Design | Web Design​

Objective
To position Violife as a leader in plant-based cheese alternatives by developing a creative strategy that emphasizes taste, quality, and a dairy-free lifestyle, ensuring a strong and cohesive brand presence.​

Design Solution
As Art Director, I led a team in crafting compelling campaigns that highlighted Violife's plant-based ingredients and rich flavors. The packaging design features a modern, clean aesthetic with bold typography, vibrant accents, and clear product labeling, ensuring the products stand out on shelves while maintaining brand consistency.​

Outcome
The cohesive visual identity successfully captured the essence of Violife, enhancing its visibility in the market and resonating with consumers. The packaging and web design contributed to the brand's growing presence and appeal in the plant-based food industry.​