Packaging Design | Web Design

Objective
To revitalize Mission Foods' brand identity by celebrating authenticity, quality, and innovation, and to enhance consumer connection through vibrant visuals and culturally inspired storytelling.​

Design Solution
As Art Director, I led the development of a fresh, eye-catching packaging design that blended tradition with modern appeal. The design incorporated bright colors, clear nutritional messaging, and strong brand elements to ensure Mission Foods' tortillas and other products are instantly recognizable on shelves. Additionally, I guided the creation of marketing materials that connected with consumers through culturally inspired storytelling.​

Outcome
The redesigned packaging and marketing materials successfully captured the essence of Mission Foods, enhancing its visibility in the market and resonating with consumers. The cohesive visual identity contributed to the brand's growing presence and appeal.​