Captain Morgan

Packaging Design | Web Design

Objective
To redesign Captain Morgan's ready-to-drink (RTD) pre-mixed beverage line, blending the brand's bold personality with a fresh, modern aesthetic.

Design Solution
I led the redesign, maintaining Captain Morgan's signature adventurous spirit while introducing a sleek, vibrant look that stood out in the RTD category. The design utilized dynamic typography, rich colors, and refined label layouts to communicate quality, convenience, and fun at a glance.

Outcome
The result was a visually striking, cohesive product line that appealed to both loyal fans and new consumers seeking a premium, hassle-free cocktail experience.

Client:

Captain Morgan

Role:

Packaging Design, Web Design

Captain Morgan

Packaging Design | Web Design

Objective
To redesign Captain Morgan's ready-to-drink (RTD) pre-mixed beverage line, blending the brand's bold personality with a fresh, modern aesthetic.

Design Solution
I led the redesign, maintaining Captain Morgan's signature adventurous spirit while introducing a sleek, vibrant look that stood out in the RTD category. The design utilized dynamic typography, rich colors, and refined label layouts to communicate quality, convenience, and fun at a glance.

Outcome
The result was a visually striking, cohesive product line that appealed to both loyal fans and new consumers seeking a premium, hassle-free cocktail experience.

Client:

Captain Morgan

Role:

Packaging Design, Web Design

Captain Morgan

Packaging Design | Web Design

Objective
To redesign Captain Morgan's ready-to-drink (RTD) pre-mixed beverage line, blending the brand's bold personality with a fresh, modern aesthetic.

Design Solution
I led the redesign, maintaining Captain Morgan's signature adventurous spirit while introducing a sleek, vibrant look that stood out in the RTD category. The design utilized dynamic typography, rich colors, and refined label layouts to communicate quality, convenience, and fun at a glance.

Outcome
The result was a visually striking, cohesive product line that appealed to both loyal fans and new consumers seeking a premium, hassle-free cocktail experience.

Client:

Captain Morgan

Role:

Packaging Design, Web Design