Website | RTD Packaging Design

Objective
To enhance Crown Royal’s online presence and expand its reach with an engaging e-commerce experience and eye-catching ready-to-drink (RTD) packaging.

Design Solution

• Website Design: I created a luxurious, intuitive product page using Crown Royal’s signature purple and gold palette. The design balanced heritage and usability, providing a seamless shopping experience while adhering to brand guidelines.

• RTD Packaging: I developed bold, modern packaging that maintained Crown Royal’s regal identity while appealing to younger, on-the-go consumers. The design featured clear flavor differentiation and strong shelf impact, all within strict legal constraints.​

Outcome

• Website: The redesigned page improved user engagement and conversions while reinforcing Crown Royal’s luxury identity.

• RTD Packaging: The packaging stood out on shelves and attracted a new, younger demographic, maintaining brand recognition while broadening appeal.​