Packaging Design | Illustration​

Objective
To design packaging that embodies the strength and durability of Rugged Red Cleaner, appealing to consumers seeking a powerful, heavy-duty cleaning solution.​

Design Solution
As the lead designer, I developed a bold and impactful packaging concept featuring a striking illustration of a rugged individual on the front. This visual element emphasizes the product's tough cleaning power. Complemented by strong typography and a vivid color palette, the design ensures the product stands out on shelves and conveys reliability and strength, reinforcing the brand's rugged identity.​

Outcome
The packaging design effectively captured the essence of Rugged Red Cleaner, enhancing its visibility in the market and resonating with consumers. The cohesive visual identity contributed to the brand's growing presence and appeal.​